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Are your advertising dollars getting enough brand exposure with traditional advertising methods? Promotional products can pump up volume! Promotional items have an unbelievable ability to reach an audience far beyond your regular targeted advertising. Pens and t-shirts are the most obvious examples of how this is accomplished. T-Shirts can be viewed as walking billboards for your company. Promotional t-shirts are often worn to the gym or simply while out on the town and can be seen by hundreds, even thousands of people each trip. According to Advertising Specialty Institute, t-shirts account for 30% of total promotional sales. Pens can change hands at the speed of lightning! People are constantly taking notes, jotting down to-do lists or writing entire reports with pens, but most importantly, they’re sharing those pens. This allows your branded pen to reach an astronomical number of potential customers during its life cycle. Order your t-shirts and pens today and pump up the volume for your business!
How do you find the right promotional item?
Here are a few suggestions: • Give items that members of your target audience will use in the environment where they make decisions about using your product or service. If you go after executives in corporations, give them something they will use in their offices, around their desktop so your company can be top of mind when they make decisions. Golf-related items are exceptions because lots of business happens on the golf course. • Personalize them. While we are fond of our company logos, customers really like to use items that have their names on them. People like seeing their own name above all else. Try making pens in small quantities that can be imprinted with both your company’s logo and your client’s name. • Skip the items that will be quickly used and tossed, such as water bottles. Make your promotional products investment something that will have a shelf life.